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A Brief History Reading is a town, unitary authority (the Borough of Reading) and urban area in the English county of Berkshire. It is located at the confluence of the River Thames and River Kennet, midway between London and Swindon off the M4 motorway. The name Reading is pronounced to rhyme with bedding.
Reading was an important centre in the medieval period, as the site of an important monastery with strong royal connections, but suffered serious economic damage during the 17th century from which it took a long time to recover. Today it is again an important commercial centre in Southern England and is often referred to as the capital of the Thames Valley, with the headquarters of some major British companies and the UK offices of a number of major foreign multinationals, especially in the IT industry, including Microsoft, Oracle, Sage, Xansa and Yell.com. Several of these are located at the Thames Valley Business Park.
Reading is a major shopping centre. The
principal shopping area is around Broad Street, which was pedestrianised
in 1995. Broad Street is anchored at its east and west ends respectively
by The Oracle and Broad Street Mall enclosed shopping centres.
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